Privacy Policy

Privacy Policy

Last updated: May 2026

WS4 Ltd ("we", "us", "our") is a UK-based supplier and fitter of window blinds, shutters, shading fabrics, and made‑to‑measure window coverings. 

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with WS4 Ltd, including through our website, trade platforms, ecommerce sites and customer services.

1. Personal Data We Collect

We may collect the following types of personal data:

Information you provide directly

• Name
• Postal address
• Email address
• Phone number
• Job title / business information (if trade customer)
• Order details and product preferences
• Payment and billing details

Information collected automatically

• IP address
• Device and browser information
• Website usage data (e.g., pages visited, time spent)
• Cookies and tracking technologies (see Section 10)

Information from other sources

• Trade account applications
• Public directories and databases
• Lead generation partners
• Customer referrals

2. How We Use Your Personal Data

We use your personal information for the following purposes:

To Provide Our Products and Services

• Processing orders, manufacturing products, arranging delivery and installation
• Providing trade supply and support
• Responding to enquiries and providing customer service

To Improve Our Services

• Analysing customer interactions
• Monitoring website performance
• Enhancing product offerings, manufacturing processes, and customer experience

For Communication and Marketing

• Sending updates about products, services, offers, or events
• Trade partner updates and industry communications
• You may opt out of marketing at any time

For Legal and Administrative Purposes

• Accounts and record keeping
• Fraud prevention
• Compliance with UK law (including HMRC requirements)

3. Legal Basis for Processing (UK GDPR)

We process your personal data under one or more of the following legal bases:

• Contractual necessity – to supply goods or services you have requested
• Legitimate interests – to operate, improve, and market our business
• Consent – for email marketing and non-essential cookies
• Legal obligation – compliance with UK law

4. How We Share Your Information

We may share your personal data with:

• Delivery and logistics partners
• Trade installers or measurement teams
• Payment processors
• IT hosting and software providers
• Professional advisers (accountants, legal teams)
• Regulatory authorities where required

We do not sell your personal information.

5. International Transfers

All data is primarily processed within the UK. If we use service providers based outside the UK, we ensure appropriate safeguards (such as UK-approved Standard Contractual Clauses).

6. Data Retention

We retain personal data only as long as necessary for:

• Fulfilling orders and service obligations
• Warranty and product support
• Legal and accounting requirements

Typical retention: 6–7 years for financial and transaction records.

7. Your Rights Under UK GDPR

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent (for marketing/cookies)
• Request data portability

To exercise any rights, contact us at: info@westmidlandsblinds.co.uk

8. Security Measures

We implement appropriate technical and organisational measures including:

• Secure data storage
• Access controls and authentication
• Data minimisation practices
• Staff training and confidentiality protocols

9. Cookies & Tracking Technologies

Our websites use cookies to:

• Enable essential site functionality
• Analyse usage patterns
• Improve website performance
• Support advertising and remarketing (where applicable)

You can manage cookie preferences through your browser settings.

10. Links to Third‑Party Websites

Our websites may contain links to external sites. We are not responsible for their privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Last updated” date.